Our Journey
Lachule Cosmetics (Thailand) Co., Ltd. has been adhering to "quality and integrity" in the distribution of health and beauty products in Thailand and around the world since 1998.
LICENSING
We acquired La Chule license from France and established Lachule Cosmetics (Thailand) Co., Ltd.
THE FIRST STEP TOWARDS DIRECT SELLING BUSINESS
We entered Multi- Level Marketing by organizing a simple and stable business system with fair returns.
REGISTRATION
We legally registered our direct selling business with the Office of the Consumer Protection Board.
STEPPING INTO A BUSINESS WORTH A HUNDRED MILLION BAHT
We stepped into a hundred million business with sales of over 200 million baht.
THE QUEEN OF HEALTHY SKIN
We was appointed as the queen of beautiful skin through our Nano Moisturizer Cream that directly solves the problem of "melasma". Several real users said that “La Chule can actually treat acne and melasma.”
EXPANDING CUSTOMER BASE
We expanded our customer base and developed innovative night cream and whitening products.
CERTIFICATION
We had been certified as a member of the Thai Direct Selling Association (TDSA) under the World Federation of Direct Selling Associations (WFDSA).
DEBUT YEAR
We opened a new head office on Ratchadaphisek Road.
MARKET PENETRATION
We penetrated the market and organized exhibitions all over the country continually.
PRODUCT LAUNCH
We launched innovative products in the color group (Make Up) to cover more customer base.
LAUNCH OF HEALTH AND BEAUTY LAND
We launched "Health and Beauty Land" at our new head office on Ratchadaphisek Road.
MARKET PENETRATION WITH HEALTH PRODUCTS
We penetrated the health product market with the launch of innovative dietary supplements.
EXPANDING CUSTOMER BASE FOR HEALTH PRODUCTS
We expanded our customer base of health products by launching innovative products for hair and scalp care.
ESTABLISHMENT OF THE LA CHULE FOUNDATION
We established the La Chule Foundation for Thai Society and the Underprivileged under the Royal Patronage of His Majesty the King to give back to society.
ESTABLISHMENT OF "LA CHULE (ASIA)"
We established "Lachule (Asia)" to distribute organic food supplements imported from European countries.
LAUNCH OF "PICO BB CREAM"
We launched "PICO BB Cream", a beauty product that combines PICO technology for thousands of times more powerful than Nano.
ELEVATING OUR WEBSITE TO E-COMMERCE
Our Branding Concept Skincare shaked the industry through "Transform Your Skin" for 10 years younger skin.
BRANDING CONCEPT SKINCARE
Our Branding Concept Skincare shaked the industry through "Transform Your Skin" for 10 years younger skin.
LA CHULE 18TH ANNIVERSARY
La Chule 18th Anniversary was held at Crystal Design Center (CDC) 1420/1 Praditmanutham Road, Ramintra, Bangkok.
MILLIONAIRE CAMP
We launched the Millionaire Camp by increasing the wealth of our participants with online businesses.
THAILAND’S SMART AWARD 2018
Nano Moisturizer GP4G Cream received Product of the Year Awards for outstanding beauty products in Thailand’s Smart Award 2018.
CELEBRATION OF SUCCESS
We celebrated our success at the national partner conference "Lachule National Conference".
BUSINESS ADJUSTMENTS
➀ We adapted our business strategy to the COVID-19 situation by integrating online and offline technology. ➁ We escalated online training programs to support partners learning anywhere and anytime. ➂ We launched PICO Whitening Soap GP4G and Pico Stemcoll 4G FIR.
LACHULE' NEVER ENDING SUCCESS
We focused on success infinitely.
